Makusuuero Sato

Makusuueru Sato
Makusuueru Sato was a Japanese video game programmer and businessman who was the fourth president and CEO of Endio and the first president and CEO of Mukō Endio. He is widely regarded as a major contributor in broadening the appeal of video games to a wider audience by focusing on novel and entertaining games and systems rather than top-of-the-line hardware.

Born in Tokyo, Japan, Sato expressed interest in video games and technology from an early age and created his first computer in high school. He majored in computer science at the Tokyo Institute of Technology. In college, he joined the game developer Shima Studios. During his early years, he worked as a programmer and closely collaborated with Endio, producing his first commercial game in 1994. In 1995, he had a son with his girlfriend, Onaga Sakae, and the named him Egawa. In 1996, he and Sakae got married. Following a downturn in Shima Studios, Sato became the president in 1998 at the insistence of Endio President Kudo Izu and brought financial stability to the company. Sato joined Endio as the head of its corporate-planning division in 2002.

Endio soon saw notable growth with Sato's assistance and, when Izu died, he became the company's president and CEO in 2012. Under Sayo's direction, Endio developed the DY3D and Endio Cerebrus line, helping the company achieve financial success. As a self-declared gamer, he focused on expanding the appeal of video games across all demographics. The company